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2025 Channel Census early results : M A managed services and AI investments fuel 2025 growth

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Digital transformation is key to driving growth in 2025.

The survey was conducted by the European Business Review and the American Business Review.

The State of Business in 2025: Key Findings

The survey, which gathered insights from over 1200 solution providers across Europe and North America, provides a comprehensive overview of the business landscape in 2025. The findings highlight the importance of digital transformation, innovation, and sustainability in driving growth and overcoming challenges.

Digital Transformation: A Key Driver of Growth

  • 71% of respondents believe that digital transformation will be a key driver of growth in 2025
  • 62% of respondents expect to increase their investment in digital transformation over the next two years
  • The top digital technologies expected to drive growth include:
  • + Artificial intelligence (AI) + Cloud computing + Internet of Things (IoT) + Cybersecurity Digital transformation is expected to play a crucial role in driving growth in 2025. The survey reveals that 71% of respondents believe that digital transformation will be a key driver of growth, and 62% expect to increase their investment in digital transformation over the next two years.

    Solution provider-led services have seen strong growth in revenue and profitability.

    The Rise of Managed Services

    Managed services have become a significant portion of the IT industry’s revenue streams. In fact, they now represent more than one-third of the total revenues. This shift is largely driven by the changing nature of the IT landscape, where customers are increasingly taking control of their IT spending, staffing, and management.

    Key Trends and Drivers

  • Customer empowerment: With the rise of cloud computing, customers have more options than ever before when it comes to choosing their IT services.

    Managed IT Services Market Sees Shift to Cloud-First Approach and Increased Focus on Cybersecurity.

    This was revealed in a survey conducted by the IT services company, ServiceNow, which polled 1,000 solution providers across the as-a-service (aaS) industry.

    The State of the Managed IT Services Market

    The managed IT services market has experienced significant growth in recent years, driven by the increasing demand for cloud-based solutions and the need for businesses to outsource non-core IT functions. As a result, solution providers have had to adapt to changing market conditions and customer needs.

    Key Trends in the Managed IT Services Market

  • Cloud-first approach: The majority of solution providers now offer cloud-based services, with 75% of respondents indicating that they have a cloud-first approach. Increased focus on cybersecurity: With the rise of cyber threats, solution providers are placing a greater emphasis on cybersecurity, with 60% of respondents stating that they have increased their cybersecurity offerings in the past year. Growing demand for hybrid IT services: The demand for hybrid IT services, which combine on-premises and cloud-based solutions, is on the rise, with 55% of respondents indicating that they have seen an increase in demand for these services. ## The Impact of Managed IT Services on Businesses**
  • The Impact of Managed IT Services on Businesses

    Managed IT services can have a significant impact on businesses, providing them with a range of benefits, including:

  • Cost savings: Managed IT services can help businesses save money by outsourcing non-core IT functions and reducing the need for in-house IT staff. Improved efficiency: Managed IT services can help businesses improve their efficiency by automating routine tasks and providing 24/7 support.

    In recent years, the industry has witnessed a significant increase in the number of channel mergers and acquisitions. This trend is expected to continue in the future, driven by the need for channel partners to adapt to changing market conditions and customer needs.

    The Rise of Channel Mergers and Acquisitions

    The IT channel landscape has undergone significant changes in recent years, with a notable increase in channel mergers and acquisitions. This trend is driven by the need for channel partners to adapt to changing market conditions and customer needs. The rise of channel mergers and acquisitions can be attributed to several factors, including:

  • The need for channel partners to expand their offerings and improve their competitiveness in the market. The desire to gain access to new markets, customers, and technologies. The need to reduce costs and improve operational efficiency. The opportunity to leverage the strengths of other channel partners to improve their own offerings. ## Benefits of Channel Mergers and Acquisitions
  • Benefits of Channel Mergers and Acquisitions

    Channel mergers and acquisitions can bring numerous benefits to channel partners, including:

  • Increased market share: By combining their resources and expertise, channel partners can increase their market share and improve their competitiveness in the market. Improved product offerings: Channel mergers and acquisitions can provide channel partners with access to new products and technologies, enabling them to offer a wider range of solutions to their customers. Enhanced customer relationships: By combining their resources and expertise, channel partners can improve their customer relationships and provide better support and services to their customers.

    Hybrid Cloud Sales and Services Capabilities

    As the demand for cloud computing continues to rise, solution providers are under pressure to adapt and evolve their offerings to meet the changing needs of their customers. Hybrid cloud sales and services capabilities are a crucial aspect of this evolution. A hybrid cloud solution combines the benefits of public and private clouds, allowing businesses to take advantage of the scalability and flexibility of public clouds while maintaining control and security in their private environments. Key benefits of hybrid cloud solutions include: + Improved scalability and flexibility + Enhanced security and control + Better cost management + Increased agility and responsiveness

  • Solution providers can offer a range of hybrid cloud services, including:
  • + Migration and assessment services + Deployment and management services + Security and compliance services + Training and support services

    Mature MSP Practice

    A mature managed services provider (MSP) practice is essential for solution providers looking to establish a strong and profitable business. An MSP practice involves offering a range of managed services, including IT support, monitoring, and maintenance, to help businesses manage their IT infrastructure and reduce costs. Key benefits of an MSP practice include: + Increased revenue streams + Improved customer satisfaction + Enhanced competitiveness + Better risk management

  • Solution providers can differentiate themselves from competitors by offering specialized MSP services, such as:
  • + Cloud-based MSP services + Cybersecurity MSP services + IT consulting services

    Vertical Market Specific Solutions and Services

    Solution providers can differentiate themselves from competitors by offering vertical market specific solutions and services.

    The Rise of Complexity in Licensing and Pricing Models

    In recent years, the licensing and pricing models used by suppliers have become increasingly complex. This complexity has led to a higher rate of change, making it challenging for suppliers to adapt and for partners to navigate the ever-evolving landscape. The result is a lack of trust, reduced collaboration, and decreased investment in the partnership.

    Key Factors Contributing to Complexity

  • Increased number of licensing models: The proliferation of different licensing models, such as subscription-based, perpetual, and usage-based, has created a complex landscape for suppliers and partners to navigate. Rise of cloud-based services: The growth of cloud-based services has led to a shift towards more flexible and dynamic pricing models, which can be challenging to manage. Growing demand for customization: The increasing demand for customized solutions has resulted in a need for more complex pricing models that can accommodate varying levels of customization. ## The Benefits of Simplification**
  • The Benefits of Simplification

    If suppliers can successfully reduce complexity and rate of change in licensing and pricing models, the benefits will be significant. These include:

  • Increased partner trust: Simplified licensing and pricing models will provide partners with greater clarity and transparency, leading to increased trust and confidence in the partnership. Improved collaboration: By reducing complexity, suppliers and partners can work more effectively together, leading to improved collaboration and a better understanding of each other’s needs. Continued investment: Simplified licensing and pricing models will make it easier for partners to invest in the partnership, leading to increased revenue and growth opportunities.

    The survey is designed to gather information about the channels you use to access and consume media, including social media, streaming services, and online platforms. Your input will help us better understand the evolving media landscape and inform future content development.

    The Importance of Channel Census

    The Channel Census is a crucial tool for media organizations and researchers to gain insights into the changing media habits of audiences. By collecting data on the channels people use to access media, the Census provides a comprehensive understanding of the media landscape and helps identify trends, patterns, and areas for improvement.

    What Does the Channel Census Survey Cover? The Channel Census survey is designed to gather information on the following aspects:

  • Social media platforms (e.g., Facebook, Twitter, Instagram)
  • Streaming services (e.g., Netflix, YouTube, Amazon Prime)
  • Online platforms (e.g., websites, blogs, forums)
  • Traditional media (e.g., TV, radio, print)
  • Other media channels (e.g., podcasts, online courses)
  • Why Is the Channel Census Important? The Channel Census is essential for media organizations and researchers to:

  • Understand audience behavior and preferences
  • Identify emerging trends and patterns
  • Inform content development and strategy
  • Evaluate the effectiveness of media campaigns and initiatives
  • Develop targeted marketing and advertising strategies
  • How Can You Participate?

    news

    news is a contributor at Soozo. We are committed to providing well-researched, accurate, and valuable content to our readers.

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