Digital transformation is key to driving growth in 2025.
The survey was conducted by the European Business Review and the American Business Review.
The State of Business in 2025: Key Findings
The survey, which gathered insights from over 1200 solution providers across Europe and North America, provides a comprehensive overview of the business landscape in 2025. The findings highlight the importance of digital transformation, innovation, and sustainability in driving growth and overcoming challenges.
Digital Transformation: A Key Driver of Growth
+ Artificial intelligence (AI) + Cloud computing + Internet of Things (IoT) + Cybersecurity Digital transformation is expected to play a crucial role in driving growth in 2025. The survey reveals that 71% of respondents believe that digital transformation will be a key driver of growth, and 62% expect to increase their investment in digital transformation over the next two years.
Solution provider-led services have seen strong growth in revenue and profitability.
The Rise of Managed Services
Managed services have become a significant portion of the IT industry’s revenue streams. In fact, they now represent more than one-third of the total revenues. This shift is largely driven by the changing nature of the IT landscape, where customers are increasingly taking control of their IT spending, staffing, and management.
Key Trends and Drivers
Managed IT Services Market Sees Shift to Cloud-First Approach and Increased Focus on Cybersecurity.
This was revealed in a survey conducted by the IT services company, ServiceNow, which polled 1,000 solution providers across the as-a-service (aaS) industry.
The State of the Managed IT Services Market
The managed IT services market has experienced significant growth in recent years, driven by the increasing demand for cloud-based solutions and the need for businesses to outsource non-core IT functions. As a result, solution providers have had to adapt to changing market conditions and customer needs.
Key Trends in the Managed IT Services Market
The Impact of Managed IT Services on Businesses
Managed IT services can have a significant impact on businesses, providing them with a range of benefits, including:
In recent years, the industry has witnessed a significant increase in the number of channel mergers and acquisitions. This trend is expected to continue in the future, driven by the need for channel partners to adapt to changing market conditions and customer needs.
The Rise of Channel Mergers and Acquisitions
The IT channel landscape has undergone significant changes in recent years, with a notable increase in channel mergers and acquisitions. This trend is driven by the need for channel partners to adapt to changing market conditions and customer needs. The rise of channel mergers and acquisitions can be attributed to several factors, including:
Benefits of Channel Mergers and Acquisitions
Channel mergers and acquisitions can bring numerous benefits to channel partners, including:
Hybrid Cloud Sales and Services Capabilities
As the demand for cloud computing continues to rise, solution providers are under pressure to adapt and evolve their offerings to meet the changing needs of their customers. Hybrid cloud sales and services capabilities are a crucial aspect of this evolution. A hybrid cloud solution combines the benefits of public and private clouds, allowing businesses to take advantage of the scalability and flexibility of public clouds while maintaining control and security in their private environments. Key benefits of hybrid cloud solutions include: + Improved scalability and flexibility + Enhanced security and control + Better cost management + Increased agility and responsiveness
+ Migration and assessment services + Deployment and management services + Security and compliance services + Training and support services
Mature MSP Practice
A mature managed services provider (MSP) practice is essential for solution providers looking to establish a strong and profitable business. An MSP practice involves offering a range of managed services, including IT support, monitoring, and maintenance, to help businesses manage their IT infrastructure and reduce costs. Key benefits of an MSP practice include: + Increased revenue streams + Improved customer satisfaction + Enhanced competitiveness + Better risk management
+ Cloud-based MSP services + Cybersecurity MSP services + IT consulting services
Vertical Market Specific Solutions and Services
Solution providers can differentiate themselves from competitors by offering vertical market specific solutions and services.
The Rise of Complexity in Licensing and Pricing Models
In recent years, the licensing and pricing models used by suppliers have become increasingly complex. This complexity has led to a higher rate of change, making it challenging for suppliers to adapt and for partners to navigate the ever-evolving landscape. The result is a lack of trust, reduced collaboration, and decreased investment in the partnership.
Key Factors Contributing to Complexity
The Benefits of Simplification
If suppliers can successfully reduce complexity and rate of change in licensing and pricing models, the benefits will be significant. These include:
The survey is designed to gather information about the channels you use to access and consume media, including social media, streaming services, and online platforms. Your input will help us better understand the evolving media landscape and inform future content development.
The Importance of Channel Census
The Channel Census is a crucial tool for media organizations and researchers to gain insights into the changing media habits of audiences. By collecting data on the channels people use to access media, the Census provides a comprehensive understanding of the media landscape and helps identify trends, patterns, and areas for improvement.
What Does the Channel Census Survey Cover? The Channel Census survey is designed to gather information on the following aspects:
Why Is the Channel Census Important? The Channel Census is essential for media organizations and researchers to:
How Can You Participate?
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news is a contributor at Soozo. We are committed to providing well-researched, accurate, and valuable content to our readers.




