Here are the top trends that will shape the IT industry in 2025.
IT Trends to Watch in 2025
Cloud Computing
The Rise of Edge Computing
Cloud-Native Applications
The Channel’s Shift Towards Leveraging Human Time to Drive Growth and Differentiation in a Digital Age.
The Shift in Channel Strategy
The traditional model of product and software licensing has been a cornerstone of the channel for decades. However, with the rise of digital transformation and changing consumer behaviors, the industry is undergoing a significant shift. The traditional model is no longer effective, and companies are adapting to new strategies that prioritize human interaction and personalized experiences.
Key Challenges
Leveraging Human Time
The decline in product and software licensing margins has led companies to focus on leveraging human time. This involves using human agents to provide personalized experiences and support to customers.
Benefits of Human Time
The Role of Agents
Agents play a critical role in the channel’s shift towards leveraging human time. Agents are human representatives who provide personalized experiences and support to customers.
Key Responsibilities
Channel Chiefs to Watch in 2023
The channel chiefs category is a hot topic in the IT industry, with many players vying for attention. As we dive into the new year, several key figures are expected to make a significant impact. In this article, we’ll explore the top channel chiefs to watch in 2023, highlighting their strategies, achievements, and what to expect from them in the coming year.
Broadcom’s Brian Moats: A New Era for Channel Sales
Brian Moats, the newly appointed Senior Vice President of Global Commercial Sales at Broadcom, is generating buzz in the channel community.
The Margin Squeeze: A Shift in Strategic Partnerships Drives Change for Solution Providers.
The Margin Squeeze: A Growing Concern for Solution Providers
The trend of vendors cutting product and software licensing margins has been a persistent issue in the industry, with solution providers feeling the pinch. This squeeze is not only affecting the bottom line but also influencing the way solution providers approach their strategic partnerships.
The Impact on Solution Providers
- Re-evaluating existing partnerships: Solution providers are taking a closer look at their current partnerships to determine which ones are providing the most value. Seeking new partnerships: Some solution providers are actively seeking new partnerships to diversify their revenue streams and reduce dependence on a single vendor. Negotiating better terms: Solution providers are engaging in more intense negotiations with vendors to secure better pricing and terms. ### The Shift in Strategic Partnerships
The Shift in Strategic Partnerships
The margin squeeze is prompting solution providers to re-examine their strategic partnerships. This shift is driven by the need to maintain competitiveness and ensure long-term sustainability. As solution providers navigate this new landscape, they are focusing on partnerships that offer:
This is a significant milestone for the company, marking a substantial increase from the $100 million in sales they generated in 2020.
The Rise of Cloud Marketplaces
Cloud marketplaces have become a crucial component of the solution provider’s business model. They provide a platform for solution providers to offer a wide range of cloud-based services and products to their customers.
The Rise of GRC Tools
The rapid growth of GenAI has led to a significant increase in the number of organizations adopting GRC (Governing Risk, Compliance, and Governance) tools. These tools are designed to help companies manage and mitigate risks associated with artificial intelligence, data privacy, and other emerging technologies. Key features of GRC tools include: + Risk assessment and management + Compliance monitoring and reporting + Governance and oversight + Data protection and privacy management + Artificial intelligence and machine learning risk management
The Importance of GRC Tools in the Age of GenAI
As GenAI continues to evolve and become more pervasive, the need for effective GRC tools has never been more pressing. With the increasing reliance on AI and machine learning, organizations are facing new and complex risks that require specialized management.
“We need to keep up with them.”
The Rise of MSSPs
MSSPs are a relatively new concept, but they’re gaining traction rapidly. The term MSSP stands for Managed Security Service Provider, and it refers to a company that offers a range of security services to businesses and organizations. These services can include threat detection, incident response, security monitoring, and more.
Key Characteristics of MSSPs
The Challenges Facing MSSPs
MSSPs face a number of challenges as they try to keep up with the evolving threat landscape. Some of the key challenges include:
Check Point’s Channel Enablement Program is designed to help partners streamline their on-boarding process, making it easier for new partners to get started with the company’s security solutions.
Channel Enablement: A Key Focus for Channel Chiefs in 2025
Channel chiefs are recognizing the importance of channel enablement in 2025. This is driven by the need for partners to be more efficient and effective in their sales and delivery processes. By investing in channel enablement, channel chiefs can help partners overcome common pain points and improve their overall performance.
Streamlining On-Boarding and Training
One of the key areas of focus for channel enablement is streamlining on-boarding and training. This involves providing partners with the necessary tools and resources to get started quickly and easily.
The Rise of Agentic AI
The term “agentic AI” refers to artificial intelligence that can make decisions and take actions on its own, without the need for human intervention. This type of AI is being developed to solve complex problems in various industries, such as healthcare, finance, and transportation. Key features of agentic AI include: + Autonomy: The ability to make decisions without human oversight. + Proactivity: The ability to take proactive steps to achieve goals. + Adaptability: The ability to adapt to changing circumstances and environments.
The Impact on Industries
Agentic AI has the potential to revolutionize various industries, including:
The market is expected to grow significantly in the next few years, driven by the increasing demand for advanced threat detection and incident response capabilities.
The Rise of SIEM
The SIEM market has been growing steadily over the years, but it has been relatively stable until recently. However, the COVID-19 pandemic has accelerated the adoption of SIEM solutions, leading to a significant increase in demand.
PKA Technologies is a leading provider of data center solutions and services, offering a comprehensive suite of products and services to help customers optimize their data center operations and improve their overall IT infrastructure.
The Rise of Gen-AI LLMs and AI Solutions
The rapid advancement of artificial intelligence (AI) and machine learning (ML) has led to the emergence of Gen-AI LLMs (Large Language Models) and AI solutions. These cutting-edge technologies have the potential to revolutionize various industries, from healthcare and finance to education and entertainment.
The Rise of Hybrid Storage Solutions
The integration of storage and resilience is becoming increasingly important as businesses face growing concerns about data security and disaster recovery. With the increasing reliance on cloud computing and big data, the need for robust and reliable storage solutions has never been more pressing.
Single Camera Revolutionizes IoT with Real-Time Insights and Multiple Functions.
This is the vision of the future of IoT, where a single device can perform multiple functions and provide real-time insights.
The Rise of IoT and the Power of a Single Camera
The Internet of Things (IoT) has been on the rise for several years, with more and more devices becoming connected to the internet. This has led to a proliferation of sensors and IoT devices, which can be overwhelming and expensive to manage. However, with the advent of computer vision technology, a single camera can replace a multitude of other devices and sensors, revolutionizing the way we approach IoT.
The Benefits of a Single Camera
How a Single Camera Can Perform Multiple Functions
A single camera can perform multiple functions, including:
The Future of IoT
The future of IoT is one where a single device can perform multiple functions and provide real-time insights. This is already being seen in various industries, such as manufacturing, healthcare, and transportation.
Microsoft Shakes Up Channel Ecosystem with New Leadership and Focus on Customer Experience.
The New Landscape of Microsoft’s Channel Ecosystem
The appointment of Ralph Haupter as president of the Small, Medium Enterprises & Channel organization is a significant move by Microsoft, marking a new chapter in the company’s approach to its channel ecosystem. The channel ecosystem is a critical component of Microsoft’s business strategy, providing a platform for partners to sell, support, and deliver Microsoft products and services to customers.
Key Challenges Facing the Channel Ecosystem
The channel ecosystem has faced several challenges in recent times, including:
The Role of Ralph Haupter
Ralph Haupter brings a wealth of experience to the role, having previously served as the president of the Microsoft Worldwide Partner Conference.
Lenovo Seeks to Expand Storage Market Presence with Strategic Partnerships and Acquisitions.
Lenovo’s Storage Strategy
Lenovo, a leading technology company, has announced its plans to expand its presence in the storage market. The company aims to take a significant share of the market by partnering with other companies and making strategic acquisitions.
Key Partnerships
Acquisition of Infinidat
Lenovo has also announced its intention to acquire storage company Infinidat. Infinidat is a leading provider of storage solutions for the enterprise market. The acquisition will enable Lenovo to expand its storage offerings and improve its competitiveness in the market. Infinidat’s technology will also enhance Lenovo’s ability to provide high-performance storage solutions to its customers.*
Benefits of Lenovo’s Strategy
Lenovo’s strategy to partner with other companies and make strategic acquisitions will have several benefits for the company. The acquisitions will also help Lenovo to expand its reach and improve its market position.
Intel’s New Channel Chief Brings Fresh Perspective to Drive Growth and Revenue.
A New Perspective for Intel’s Channel
As Intel’s new global channel chief, Dave Guzzi is tasked with leading the company’s global partner ecosystem. This role is crucial in ensuring that Intel’s partners have the necessary tools, support, and resources to succeed in the competitive market. Guzzi’s appointment is seen as a significant move by Intel to revamp its channel strategy and bring in fresh ideas.
Key Responsibilities
Bringing an Outside Perspective
Guzzi’s background is unique in that he has only worked at Intel for more than three years. This limited tenure at the company means that he is bringing an outside perspective to his role.
The Evolution of Cloudflare
Cloudflare has undergone significant transformations since its inception in 2010. Initially, the company focused on providing content delivery network (CDN) services, which helped websites and applications load faster and reduce latency. However, as the digital landscape evolved, Cloudflare recognized the need to expand its offerings to address emerging security threats.
Early Expansion into Security
In 2014, Cloudflare introduced its first security product, Cloudflare Shield, which provided protection against DDoS attacks. This marked the beginning of Cloudflare’s journey into cybersecurity. The company continued to innovate, releasing new security products and features, such as Cloudflare WAF (Web Application Firewall) and Cloudflare DNS.
Key Security Features
The Rise of SASE
In recent years, Cloudflare has made significant strides in the Security as a Service (SASE) space. SASE is a security approach that integrates security capabilities into the network, rather than relying on traditional security solutions.
This change will help reduce costs and increase efficiency. Additionally, Moats aims to expand Broadcom’s presence in emerging markets and promote the company’s cloud and security offerings. His plans also involve introducing a new sales methodology that will focus on a customer-centric approach, leveraging digital transformation and AI to personalize the sales experience for each customer. To achieve these objectives, Moats will work closely with Broadcom’s sales teams, partners, and other stakeholders. Here is the generated text: In January, Broadcom announced the appointment of Brian Moats as its new senior vice president of global commercial sales and partners. This strategic move is expected to have a significant impact on the company’s sales and partnership strategies. Moats, with his extensive experience in driving growth and innovation in the technology industry, brings a wealth of expertise to Broadcom. Moats has already started implementing his plans to revolutionize Broadcom’s sales and partnership approach. One of the key initiatives is to transition professional services from Broadcom-led engagements to partner-delivered services. This strategic shift aims to reduce costs and increase efficiency, ultimately benefiting the company’s bottom line. By outsourcing these services to partners, Broadcom can tap into their expertise and resources, while also improving the quality and timeliness of support for customers. This change is expected to have a positive impact on the company’s revenue and profitability. Another critical aspect of Moats’ plans is to expand Broadcom’s presence in emerging markets. This strategic move is designed to tap into the growing demand for technology solutions in these regions. By establishing a stronger presence in emerging markets, Broadcom can increase its market share and revenue. Moats has identified several key regions where Broadcom can focus its efforts, including Asia, Latin America, and Africa.
The Vision of Nvidia
Nvidia’s mission is to make AI a part of everyday life. The company aims to make AI accessible to everyone, regardless of their background or expertise. To achieve this, Nvidia is investing heavily in research and development, focusing on areas such as computer vision, natural language processing, and reinforcement learning.
Key Areas of Focus
Channel Enablement and AI Adoption
Key Initiatives
Success Stories
Alignment of Internal Sales Teams with Partners
Challenges and Opportunities
The Rise of Platformization
Platformization is a concept that has been gaining traction in the cybersecurity industry. It refers to the idea of creating a comprehensive platform that integrates various security solutions and services to provide a unified security posture. Palo Alto Networks has been at the forefront of this movement, and Nikesh Arora’s vision is to transform the company into a platform-based organization.
McDermott has stated that he believes AI will be a key driver of business transformation in the next decade.
The Rise of AI in the IT Industry
The IT industry has seen a significant shift in recent years, with the increasing adoption of Artificial Intelligence (AI) technologies. This shift has been driven by the growing need for businesses to automate processes, improve efficiency, and enhance customer experiences. As AI becomes more prevalent, companies are looking for ways to integrate it into their IT infrastructure.
Key Benefits of AI in IT
The Role of ServiceNow in the AI Revolution
ServiceNow is a leader in making AI available across a business’ IT infrastructure. The company’s platform provides a range of AI-powered tools and services that can be used to automate processes, improve efficiency, and enhance customer experiences.
AI-Powered Tools and Services
The Misconception of Pax8
The term “D word” refers to the traditional IT industry’s perception of Pax8 as a “distributor” of cloud services. This label is based on the company’s history of reselling cloud solutions to businesses. However, Pax8’s CEO, Scott Chasin, has made it clear that this label does not accurately represent the company’s mission or values.
What is Pax8’s True Mission? Pax8’s mission is to empower businesses to harness the power of data. To achieve this, the company has invested heavily in the technology underpinnings of its cloud marketplace. This includes developing its own proprietary technology, such as its cloud management platform, and partnering with leading cloud providers to offer a wide range of cloud services. Key aspects of Pax8’s technology include:
+ Cloud management platform + Proprietary technology + Partnerships with leading cloud providers + Wide range of cloud services
The Importance of Data
Data is the lifeblood of any business. It provides valuable insights into customer behavior, market trends, and operational efficiency. By harnessing the power of data, businesses can make informed decisions, drive growth, and stay ahead of the competition. Benefits of harnessing data include: + Informed decision-making + Drive growth + Stay ahead of the competition + Operational efficiency
Pax8’s Approach to Data
Pax8’s approach to data is centered around providing businesses with the tools and resources they need to unlock its full potential.
The partnership marked a significant milestone for Qualcomm, as it marked the first time the company’s chips were used in a major AI-powered application.
The Rise of Copilot+ and Qualcomm’s Role
Copilot+ is a groundbreaking AI-powered application that has been making waves in the tech industry.
The Rise of Wiz: A Cybersecurity Powerhouse
Wiz, a cloud and AI security vendor, has been making waves in the cybersecurity industry with its impressive valuation and ambitious plans. With a valuation of $12 billion, Wiz has become the highest-valued venture-backed cybersecurity vendor in the market.
The company has also made significant investments in its cloud infrastructure, including a $1.1 billion investment in its data center.
The Rise of Snowflake
A New Era in Cloud Computing
Snowflake, the cloud-based data warehousing and analytics platform, has been making waves in the tech industry since its inception in 2012. Founded by Benoit Dageville, Thierry Cruanes, and Marcin Zukowski, the company has been on a mission to revolutionize the way businesses interact with their data. With its unique approach to cloud computing, Snowflake has been gaining traction among enterprises and startups alike.
A Strong Leadership Team
In June 2023, Snowflake welcomed Tyler Prince as its new CEO. Prince, a seasoned executive with a proven track record in the tech industry, has been instrumental in driving the company’s growth and expansion. Under his leadership, Snowflake has been able to attract a large number of partners, including over 2,300 new partners since his appointment.
Strategic Partnerships
Snowflake has been actively pursuing strategic partnerships to expand its offerings and reach new customers. In November 2023, the company teamed up with Anthropic to develop and scale AI solutions for global enterprises.
TD Synnex sets sights on a new era of growth and innovation.
Here’s what we can expect from this seasoned leader and his vision for the future.
A New Era for TD Synnex
TD Synnex is a leading global distributor of IT products and services. With a presence in over 80 countries, the company has established itself as a major player in the industry. However, with the rise of new competitors and changing market conditions, TD Synnex is looking to shake things up and put more distance between itself and its competitors.
Key Objectives
A Vision for the Future
Patrick Zammit, the new CEO of TD Synnex, has a clear vision for the company’s future. He aims to drive growth through innovation, customer-centricity, and strategic partnerships.
2023, and the company is now led by a new CEO, David M. Johnson. Kaseya 365 is a comprehensive platform that offers a wide range of features and functionalities to support IT teams in their daily operations. Here are some of the key features of Kaseya 365:
Key Features of Kaseya 365
Benefits of Kaseya 365
Kaseya 365 offers a wide range of benefits to IT teams, including:
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