The Australian internet landscape is experiencing a significant transformation, with the demand for.au domain names on the rise. Crazy Domains, a leading online solutions provider, is launching a campaign supported by the.au Domain Administration (auDA) to create awareness about what businesses need to succeed online. The campaign, aptly titled “It’s AUstralian for BIG ideas,” aims to reposition.au domain names as the go-to choice for Australian businesses looking to establish a strong online presence.
Breaking Down the Barriers to Online Success
Through a light-hearted four-part video series, the campaign highlights the pain points businesses face today. By showcasing the benefits of having a.au Direct domain name, Crazy Domains aims to empower even the smallest businesses to move beyond personal email accounts, rely on social media alone, and take the first step towards building a credible online identity.
- • The Importance of Local Domain Names
- • Easy Tools to Get Your Website Live in Minutes
- • An Email That Means Business
- • An Online Presence is Vital for Small Businesses
These four key areas are central to the campaign, which aims to reshape the perception of.au Domain Names among Australian businesses. By highlighting the unique benefits of having a.au Direct domain name, Crazy Domains hopes to attract more businesses to the.au family of domain names.
A.au Direct Domain Name: A Unique Advantage
auDA’s research has shown that 50% of Australian consumers surveyed say they only shop on websites ending in.au. This significant finding underscores the importance of having a.au Direct domain name for businesses looking to establish a strong and trusted online presence. By choosing a.au Direct domain name, businesses can:
- • Enhance their brand identity
- • Show their commitment to being Australian
- • Increase their credibility and trustworthiness
In a world where online scams and threats are growing by the day, having a professional branded business email is more important than ever. Crazy Domains highlights the value of a business email that increases authenticity and credibility, with every.au Direct purchase coming with a 30-day business e-mail hosting trial.
A Strong Online Presence is Vital for Small Businesses
auDA research shows that 3 in 4 Australian consumers will only purchase from a business online if it has a website. This underscores the necessity of having an online presence for small businesses. By having a website, businesses can:
- • Showcase their products and services
- • Build brand awareness
- • Establish a strong reputation
Crazy Domains invites all aspiring and established businesses to seize this opportunity and start their online journey today. With the support of auDA’s Co-Marketing Program, Crazy Domains is committed to helping Aussie businesses succeed online.
Empowering Small Businesses
“Our mission is simple – to make it easy for Aussie businesses to succeed online,” says Hendrik Kruizinga, Vice President APAC at Crazy Domains. “Supported by auDA’s Co-Marketing Program, we’re not only helping Aussie businesses get online but also ensuring they have the right tools to grow and scale with a.au Direct Domain Name.”
A Strong Online Identity
Crazy Domains invites all businesses to join the.au family of domain names and start building their online identity today.
About Crazy Domains and auDA
Crazy Domains is a leading online solutions provider in Australia, New Zealand, Singapore, and Southeast Asia. Established in 2007, Crazy Domains has grown to become the #1 Online Solutions Provider in Australia, New Zealand, Singapore, and Southeast Asia. The company offers a range of solutions, including domains, cloud web hosting, email hosting, online marketing services, web and logo design, and more. auDA, the organisation responsible for administering the AU family of domain names, is also a key player in the campaign. As the authority on.au domain names, auDA is committed to ensuring that Australian businesses have the right tools to succeed online.
A Growing Partnership
The campaign marks an exciting new chapter in the partnership between Crazy Domains and auDA. The two organisations have worked together for years to promote the.au family of domain names, and this campaign is a testament to their continued commitment to helping Australian businesses succeed online.
A Call to Action
Crazy Domains invites all aspiring and established businesses to join the.au family of domain names and start building their online identity today. For more information about the campaign, visit crazydomains.au. Source: Crazy Domains, Newfold Digital
The campaign highlights the benefits of having a.au Direct domain name and the importance of having a strong online presence for small businesses. By supporting the campaign, Crazy Domains and auDA are empowering Aussie businesses to succeed online and take their online presence to the next level. Key Statistics:
About Crazy Domains and Newfold Digital:
Crazy Domains is a leading online solutions provider in Australia, New Zealand, Singapore, and Southeast Asia. Newfold Digital is a leading web and commerce technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, Newfold Digital is committed to helping customers of all sizes build a digital presence that delivers results. Media Contact:
Paola Lorenzo, Public Relations Manager at Newfold Digital, can be reached at corporatecommunications@newfold.com. Logo:
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Crazy Domains invites all businesses to join the.au family of domain names and start building their online identity today. Join the.au family of domain names and start building your online identity today.
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