Google Cloud has launched a slew of new AI innovation at Google Cloud Next, the $48 billion cloud giant has launched some new channel-specific AI tools aimed at driving partner profitability, including a new support AI agent and Earnings Hub capabilities. These new AI tools are designed to make the partner experience better, increase partner profitability and provide data-driven insights to partners. The new support AI agent is built specifically for Google partners to field various questions around incentives, partner tier levels and training, as well as the ability to quickly approve statements of work. The support AI agent can provide instant responses to partner inquiries, giving them faster and more efficient access to the information they need. For example, the agent can look at a partner’s statements of work and say, “You’ve got everything answered” – then boom, they get a response time almost instantly. This new AI support agent is just one part of Google Cloud’s new AI capabilities for channel partners. The company is also revamping its Earnings Hub tool to provide partners with data-driven insights into their incentive programs, customer consumption patterns, and benchmarking their performance against their channel peers. The revamped Earnings Hub will provide partners with a report card-like feature that shows them how they are performing compared to their peers. The AI-powered insights will also enable partners to ask specific questions about the incentives they are offering, such as “What incentives are available to my customers?” or “What are the terms and conditions of the incentives?”
Another area where Google Cloud is using AI is in its Delivery Navigator tool. The new AI-powered Delivery Navigator tool will help partners come into the tool and have a very specific question, such as “I am trying to do an Oracle migration for these particular applications” – and then it will bring the partner right to that content. The tool will also enable partners to ask specific questions and create a statement of work for a customer of a specific size. Google Cloud has also launched a new AI Agent Marketplace where customers can browse, purchase, and manage AI agents built by channel partners. This marketplace will enable partners to develop and sell their own AI agents, providing a new revenue stream.
“We’re not just talking about how customers are using AI, we’re using it internally to make the partner experience better,” said Google Cloud Vice President Colleen Kapase.
- Key Benefits:
| Feature | Description |
| Support AI Agent | A new AI-powered tool that provides instant responses to partner inquiries about incentives, partner tier levels, and training. |
| Earnings Hub | A revamped tool that provides data-driven insights into incentive programs, customer consumption patterns, and benchmarking performance against channel peers. |
| Delivery Navigator | A new AI-powered tool that helps partners come into the tool and have a very specific question, such as “I am trying to do an Oracle migration for these particular applications.” |
Quotes from Experts:
“We’re very bullish right now on the changes they’re making for partners and the AI they’re enabling for us,” said Google Cloud partner Promevo Chief Technology Officer John Pettit.
“It’s helping us continually find ways to bring Google technology out there to the enterprises,” said Pettit.
Highlights:
* Google Cloud is investing $75 billion in AI alone in 2025
* The new AI capabilities will enable partners to increase their profitability and improve their partner experience
* The revamped Earnings Hub tool will provide partners with data-driven insights into their incentive programs and customer consumption patterns
* The new AI Agent Marketplace will enable partners to develop and sell their own AI agents
Conclusion:
Google Cloud’s new AI capabilities for channel partners are designed to make the partner experience better, increase partner profitability, and provide data-driven insights to partners. These new tools are just the beginning of Google Cloud’s commitment to AI, which is expected to grow significantly in 2025. As the cloud computing market continues to evolve, it’s clear that AI will play a major role in shaping the future of the industry.
news is a contributor at Soozo. We are committed to providing well-researched, accurate, and valuable content to our readers.
